Big Joe D40 case study

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Product Comparison 02 Page 1 © 2014 Big Lift LLC Printed USA www.bigjoeforklifts.com

Product Comparison

Big Joe D40 VS Yale MPB040-E

Dealer Training Materials - Confidential

www.totalwarehouse.com

833-868-2500

www.totalwarehouse.com

833-868-2500

Product Comparison 02 Page 2 © 2014 Big Lift LLC Printed USA www.bigjoeforklifts.com

Drive System

AC

DC

Operating Voltage

24V

24V

Rated Capactiy

4,000lbs

4,000lbs

Overall Length

64”

66.6”

Chassis Width

25.5”

29.2”

Steering Arc

>180 degrees

<180 degrees

Turning Radius

57.5”

61.5”

Adjustable Push/Pull Rods

Yes

No

Creep Speed

Hands Free

Push Button

Torsion Stability Bar

Standard

Optional

Battery Pack Type

AGM

Wet / Optional Gel

Battery Discharge Indicator

Standard

Optional

Weight with Battery

600lbs *

850lbs*

*With batteries or battery pack.

General Overview

Innovation & Technology vs Traditional and Cheap

Compare the patent pending Big Joe D40 to the Yale MPB040-E and you will see how

new design principles and technologies can create more value at a lower price than a

traditional truck design simply built on the cheap.

For delivery applications, the Big Joe D40 can outperform many standard trucks like the

Yale MPB040-E on lift gates, in-trailer, or as a tool to perform direct store deliveries.

Smaller, lighter, and with superior travel control, the D40 can out maneuver the Yale

truck and includes features and components that provide better long term value.

Big Joe D40

Yale MPB040-E

Advantage: Big Joe D40

www.totalwarehouse.com

833-868-2500

Product Comparison 02 Page 3 © 2014 Big Lift LLC Printed USA www.bigjoeforklifts.com

Big Joe D40

Yale MPB040-E

Greater than 180 degree steer arc

Less than 180 degree steer arc

25.5” wide chassis

29.2” wide chassis

Overall Length 64”

Overall Length 66.6”

57.5” Turning Radius

61.5” Turning Radius

Maneuverability

Advantage: Big Joe D40

The single most important factor for an electric pallet truck after capacity is

maneuverability. If you can’t get places you need to go, or if you continually bump

door frames, trailer walls, or take up too much space on a lift gate, both productivity

and the equipment suffer. While both of these units can carry 4,000lbs, the unique

chassis design of the D40 delivers significant maneuverability advantages.

www.totalwarehouse.com

833-868-2500

Product Comparison 02 Page 4 © 2014 Big Lift LLC Printed USA www.bigjoeforklifts.com

Big Joe D40

Yale MPB040-E

An AC travel controller enables the drive motor to

A DC travel controller and 3 speed settings

deliver exactly the right mix of torque and speed deliver accereration characteristics that result

needed by the operator resulting in smooth and in poor operator travel control. Additional

accurate travel control. control card functions in the head add

complexity and cost with little tangible benefit.

A two position microswitch at the base of the tiller

Operators must hold down a creep button

allows for hands-free creep speed control.

which is mounted on the underside of the head

Simple systems improve reliability and reduce cost.

when operting in creep speed mode.

Button placement for lift & lower is well positioned. Button placement for lift & lower is awkward.

Travel and Lift Controls

Advantage: Big Joe D40

Compare the vehicle control systems of the Big Joe D40 and Yale MPB040-E and

you will understand how an AC controller, hands free creep speed and ergonomics

conspire to deliver superior control characteristics on the Big Joe D40.

www.totalwarehouse.com

833-868-2500

Product Comparison 02 Page 5 © 2014 Big Lift LLC Printed USA www.bigjoeforklifts.com

Big Joe D40

Yale MPB040-E

Large top bearing resulting in less wear.

Small top bearing.

Large lift cylinder operates at lower pressure.

Small lift cylinder operates at higher pressure.

Pump has to work less to lift a similar load.

Pump has to work harder to lift a similar load.

Standard torsion bar results in good stability.

Torsion bar is optional. Wide heavy frame is

Standard truck is stable even without casters.

less stable often making casters necessary.

Battery Discharge Indicator Standard

BDI Discharge Indicator Optional

Frame & Components

Advantage: Big Joe D40

Compare the frame and components of both vehicles and you will see how the

more traditional MPB040-E design built on the cheap simply does not stack up to

the new school D40 built with several more robust parts.

www.totalwarehouse.com

833-868-2500

Product Comparison 02 Page 6 © 2014 Big Lift LLC Printed USA www.bigjoeforklifts.com

Yale MPB040-E

DC drive motor has internal brushes that

require regular service as carbon builds up.

DC motors operate hot which can stress other

internal components and wiring.

Wet batteries require regular watering and

significnatly heat during charge. This requires

a lengthy cool down period before operation.

Optional gel batteries also heat during charge

due to high internal resistance which leads to

shorter battery life compared to other types.

Non-adjustable brake assembly.

Replacement requires removal of the drive.

Fixed push rods put load forces on the rods

themselves, which could cause the rods to

bend or warp. Since these rods are non-adjutable,

such damage may require expensive repalcement.

Yale MPB040-E Serviceability

Advantage: Big Joe D40

Compare the D40 and MPB040-E in regard to major service items and you will find

that the D40 doesn’t just outperform the MPB040-E on several important measures.

The D40 can also reduce long term operating expenses through the appropriate use

of technology and a focus on making a great truck rather than a cheap truck.

www.totalwarehouse.com

833-868-2500

Product Comparison 02 Page 7 © 2014 Big Lift LLC Printed USA www.bigjoeforklifts.com

Big Joe D40

AC drive motor is brushless and sealed

eliminating the need for regular maintenance.

AC motors operate cool reducing stress on

other components and wiring.

AGM batteries are maintenance free and

stay relatively cool when charged.

Unlike other battery types, AGM battery’s

solid wafer construction greatly reduces

the pontential for material shedding which

greatly extends battery life.

Serviceable brake assembly

Adjustable push rods allow for repair

if damaged.

Big Joe D40 Serviceability

Advantage: Big Joe D40

Compare the D40 and MPB040-E in regard to major service items and you will find

that the D40 doesn’t just outperform the MPB040-E on several important measures.

The D40 can also reduce long term operating expenses through the appropriate

use of technology and a focus on making a great truck rather than a cheap truck.

www.totalwarehouse.com

833-868-2500

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